Golf Groups Join Forces To Create Unique Alliance
Europe's leading golf groups have joined forces to forge a unique partnership. Instigated by the progressive Leaderboard Group, the Premier Golf Alliance brings together some of the finest names in European golf to offer members stunning deals at top quality golf courses and resorts.
Four prestigious companies have signed up to the exclusive alliance in a move aimed at making top-end golf clubs and resorts more accessible to like-minded golfers from across Europe.
The quartet of golf companies involved is the British-based Leaderboard Group, Open championship venue Westin Turnberry Resort, Le Meridien Group and the MedGroup, which owns La Manga Club in southern Spain.
The Premier Golf Alliance was the brainchild of innovative Leaderboard Group chairman Paul Gibbons, in junction with the group's sales and marketing director, David Walls.
Walls said: "The idea is to make interaction between selective golf companies easier and to make membership of any of the clubs owned by the four groups more exciting and advantageous in terms of quality opportunities.
"We felt it was about time we worked together to offer our loyal members more value for money with their memberships - and there's clearly no better way than by taking advantage of terrific deals and initiatives at some of Europe's leading golf clubs and resorts."
Between them, the four companies boast 11 of the finest golf courses in Europe and high-class accommodation.
The Leaderboard Group features Chart Hills, the stunning Nick Faldo creation in Kent which is home to the Ladies' English Open; The Oxfordshire, the majestic championship course designed by Rees Jones which has hosted the Benson & Hedges International; Dale Hill in East Sussex, with its sublime championship golf course designed by European Ryder Cup captain Ian Woosnam and award-winning, four-star hotel; and picturesque Sandford Springs in Kingsclere, Hampshire, unique because of its distinctively challenging 27 holes.
Joining the four Leaderboard clubs are the world-renowned Westin Turnberry Resort on the west coast of Scotland; Le Meridien-owned Penina and San Lorenzo, deemed to be the two finest courses in Portugal, and the revered La Manga Club, owned by the MedGroup, which has held five Spanish Open championships while its fairways have been graced by the likes of Arnold Palmer and Colin Montgomerie.
Leaderboard chairman Paul Gibbons added: "This is a unique opportunity for the 6,000-plus members who belong to the four golf companies which make up the exclusive Premier Golf Alliance to stay and play at some of the most revered resorts and golf clubs across Europe.
"We think it is a great way of saying thank you to the thousands of golfers who regularly support all of our fine golf clubs, and we are proud that the Leaderboard Group is a part of this exciting and exclusive project. To be mentioned in the same breath as the likes of the world-famous Westin Turnberry Resort is a privilege indeed and we look forward to a successful partnership."
Plans are now afoot to expand the alliance to Ireland, Wales and Scandinavia. The unique alliance comes hard on the heels of Leaderboard's creative concierge service which offers visitors to all the group's four clubs the opportunity of having every aspect of their golfing experience mapped out well in advance - all at the touch of a button thanks to the innovative online booking service.
Everything from booking golf at any of the four centres to hiring buggies and from first-tee photography to arranging after-dinner speakers is available by e-mailing concierge@leaderboardgolf.co.uk
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